Ducati returns to Nottingham with Startin Group
Ducati is pleased to announce the return of Ducati Nottingham, now operated by Startin Group, marking a renewed commitment to delivering an exclusive Ducati experience in the East Midlands.
The reopening of Ducati Nottingham represents a significant milestone for both Ducati UK and Startin Group, re-establishing a strong presence for the iconic Italian brand in a region with a passionate and established Ducati riding community. The dealership brings together Ducati’s world-class products with Startin Group’s proven retail expertise and client-focused approach.
Startin Group operates 12 franchised dealerships across the West Midlands, alongside a luxury performance and prestige dealership in Warwick, and is excited to be expanding its footprint into the East Midlands with the return of Ducati Nottingham. This new venture reflects Startin Group’s continued investment in premium brands and its long-term commitment to delivering exceptional customer experiences.
Although the dealership is not yet fully operational, Ducati Nottingham already has a strong selection of new and Ducati Approved used motorcycles available, giving clients the opportunity to explore ownership ahead of the official opening. The team is also welcoming part exchanges and offering competitive valuations, making this an ideal time for enthusiasts considering a change to start the conversation early, well ahead of the planned relaunch in early 2026.
Located at 216 Queens Road, Beeston, Nottingham, NG9 2DB, Ducati Nottingham will be refreshed to reflect Ducati’s high retail standards. The showroom will showcase the entire Ducati and Scrambler Ducati model range, alongside genuine Ducati apparel and accessories, the Ducati Approved certified pre-owned programme, and fully authorised Ducati Service, delivered by Ducati brand specialists and trained Ducati technicians.
Ducati Nottingham is scheduled to open in early 2026, with further details on a formal relaunch event to be announced in due course.
Ahead of the official relaunch, clients and Ducati enthusiasts are invited to sign up to the Ducati Nottingham data list to receive the latest updates, exclusive offers, member discounts and competitions. By completing the online sign-up form, you will be the first to hear about upcoming ride outs, new model arrivals, exclusive updates. You’ll also be the first invited to our official Ducati Nottingham launch event, which promises to be a landmark moment for the local Ducati community. We also encourage to follow official channels on Facebook or Instagram.
A key part of the relaunch is the continuity of the team. Mark Payne, Head of Business at Ducati Nottingham, was part of the dealership during its previous operation, and Startin Group is proud to be retaining key team members who live and breathe Ducati, bringing deep product knowledge, brand passion, and long-standing relationships with local enthusiasts.
There will be the possibility to book test rides and benefit from expert guidance from a dedicated team committed to delivering an outstanding Ducati ownership experience, from first enquiry through to long-term aftersales support.
Tim Freeman, Managing Director, Startin Group, said: “Bringing Ducati back to Nottingham is something we feel incredibly passionate about. Ducati is a brand with a strong heritage, a loyal rider base, and a real emotional connection with its customers. Our commitment is long-term – to invest properly in the brand, build a dealership that reflects Ducati’s premium positioning, and create a hub for the Ducati community across the East Midlands. This expansion fits perfectly with our wider growth across the Midlands and our focus on delivering outstanding experiences, not just transactions.”
Ben Winslow, Co-owner, Startin Group, added: “Ducati Nottingham is about more than reopening a showroom – it’s about rebuilding a home for Ducati riders in the region. We’re excited to bring the brand back with the right people, the right environment, and a genuine focus on community, service, and long-term relationships with our customers.”
Mark Payne, Head of Business, Ducati Nottingham, said: “Having been part of Ducati Nottingham previously, it’s hugely exciting to be involved in its return. Retaining an experienced Ducati team means we can offer the level of service, product knowledge and rider engagement that clients expect from the brand. We’re looking forward to welcoming back familiar faces, as well as introducing new riders to Ducati, and building something special for the local Ducati community.”
Fabrizio Cazzoli, Managing Director of Ducati UK Ltd, said: “Ducati Nottingham has always been an incredible destination for motorcycles fans in the region. We are glad that the doors will soon re-open under the strong leadership of Startin Group, a well-known Group operating in the upper-premium and luxury automotive space. I’m confident that the new Ducati Nottingham will bring both expertise and passion to the Ducati network group.”
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About Ducati
Ducati is an Italian motorcycle manufacturer founded in 1926 in Bologna, known for high-performance motorcycles with distinctive designs and powerful engines, particularly the 90° V-twin, which it brands as the “L-twin”. The company has a strong racing heritage, competing and winning in MotoGP and WorldSBK championships. Ducati was acquired by Audi in 2012 and is part of the Volkswagen Group.
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