Urban Moto Distribution launches dealer finance programme to accelerate UK electric and off-road motorcycle sales.
Urban Moto Distribution, the UK’s leading specialist distributor of electric motorcycles and hard enduro bikes (including RFN electric bikes and Rieju’s Hard Off-Road/Enduro range), today launched the Urban Moto Dealer Finance Programme partnership with FinMatch.
The programme empowers Urban Moto’s nationwide network of approved dealers to offer flexible, FCA compliant consumer finance options, making premium electric on and off road machines more accessible to a wider range of riders – from enthusiasts with excellent credit to those needing more inclusive terms.
Key highlights:
- Inclusive for all dealers – no direct FCA authorisation required (free IAR option provided via FinMatch).
- Two specialist lenders – Humm for excellent/good credit profiles (including 12 months 0% APR Interest Free Credit) and Snap Finance for medium/low credit profiles (from 19.9% APR).
- Attractive dealer incentives – including subsidies (from 5.95% effective on select 0% offers) and a rebate credited monthly to the dealer’s Urban Moto account on every qualifying financed bike sale.
- Multi-channel support – seamless ecommerce integration (Shopify, WooCommerce, Magento), in-showroom tools, and telephone sales.
- Free marketing pack to promote finance offers effectively.
Dealers can sign up now by clicking here (use code URBANMOTO for 3 months free).
Qualifying bikes include all models from RFN including the new Warrior Series SX-E5, SX-E8, SX-E15, SX-E15+ and Warrior Kids bikes. The programme officially launched at Urban Moto’s Dealer and Press Event on 9 March 2026, with strong engagement from attending dealers.
Jamie Masterman, Founder and CEO of Urban Moto Distribution, said: “With the electric motorcycle sector growing rapidly, finance is key to removing barriers and accelerating sales. Partnering with FinMatch allows our dealers to offer competitive, FCA compliant finance across all credit profiles – boosting conversions and supporting our network’s success.”
Scott Law, CEO of FinMatch, added: “We’re delighted to partner with Urban Moto to deliver a great consumer finance solution to their dealer network. The FinMatch App makes it effortless for dealers to display finance offers, maintain FCA compliance, and drive more sales – online and in showrooms.”
For more information, contact:
- Urban Moto Distribution: info@urbanmoto.co.uk | 01522 589461
- FinMatch: merchantsupport@finmatch.io | 07977 570930
About Urban Moto Distribution: Urban Moto Distribution is the official UK distributor for leading electric motorcycle brands including RFN Electric MX, and Rieju’s Hard Off-Road/Enduro range. With a nationwide approved dealer network, they provide comprehensive support including parts, warranty, technical assistance, and marketing to help riders experience high-performance electric power with zero emissions and noise.
About FinMatch : FinMatch offers complete consumer finance solutions, including access to a range of attractive consumer credit products for customers from all credit backgrounds. The FinMatch App integrates seamlessly with websites, dynamically displays offers from partner lenders, and ensures FCA compliance. FinMatch also offers FCA Assist for £1,349 to help businesses achieve direct authorisation quickly.
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