TVS Motor Company, the world’s third-largest two-wheeler manufacturer, has reinforced its commitment to Europe as a strategic market at EICMA 2026 in Milan, where it presented four production-ready models developed for European customers.
For the first time at EICMA, TVS Motor also gave hundreds of visitors the chance to test ride its range.
Europe plays an increasingly important role in TVS Motor’s international business as the company continues to strengthen its presence in developed markets. This strategy reflects the company’s objective to increase the contribution of international business to its overall revenue, with the potential to reach 40% or more by 2030.
Peyman Kargar, President, International Business, TVS Motor Company, said: “Europe is an important market for TVS Motor and a key part of our international growth plans. We see significant opportunities across electric mobility, performance motorcycles and premium urban transportation. Success in these markets requires more than a competitive product. It requires a deep understanding of customer needs, strong local execution and a robust distribution and service network. Over the past year, we have focused on strengthening our distribution footprint, developing our dealer and service capabilities and preparing a portfolio suited to European riding needs. As we continue to strengthen our presence in Europe, our focus is on expanding customer access to the TVS brand, deepening customer engagement and delivering products that combine quality, technology and customer experience.”
Peyman Kargar, who has more than three decades of international automotive leadership experience, has been appointed Director and Chief Executive Officer of TVS Motor Company, effective January 27, 2027. He will succeed K. N. Radhakrishnan.
A growing network
TVS Motor’s Italian network now counts more than 100 retailers, and sales in Italy have grown by 110 per cent over the past year. A further 22 retailers are operating in Spain and Portugal, with France and Germany next. The RTX 300, introduced at EICMA 2025, is scheduled to reach European dealerships.
Four models for European riders
Three of the four models are electric. The Orbiter is a city scooter with a choice of two removable batteries. With a top speed of 105 km/h and room for a full-face helmet under the seat, the M1-S brings an electric powertrain to the maxi-scooter segment. At the top of the range sits the TVS X, with a 10.2-inch touchscreen and its own LTE connection.
The TVS RTR 125 is built for A1 licence holders. It gives younger and first-time riders an entry point to TVS Motor’s motorcycle portfolio in Europe, which also includes the RR 310, RTR 310, Ronin and RTX 300.
First test rides at EICMA
EICMA 2026 was the first time TVS Motor offered test rides at the show. Hundreds of visitors rode TVS Motor models over the course of the event, experiencing the range for themselves rather than only seeing it on the stand.
Racing since 1982
TVS Motor also gave the ’82 Series Collection its first global showing in Milan: four one-off concept motorcycles developed as a tribute to the company’s racing heritage. The ’82 Series Collection celebrates TVS Racing’s contribution to the company’s engineering philosophy and its commitment to transferring learning from motorsport into products for everyday riders.
’82 Series RR 310: Directly inspired by TVS Motor’s racing successes with TVS Racing, the TVS RR 310 is a sports bike that wears its competition roots openly.
’82 Series RTR 310: A roadster with cornering ABS, traction control and wheelie control from a single six-axis IMU.
’82 Series RTX 300: An adventure bike for exploration, as capable off the beaten track as it is welcoming on the road.
’82 Series Ronin 250: An accessible neo-retro that blends scrambler and roadster influences, combining classic looks with urban agility.
The four bikes are concept builds, shown for display only.
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(original post on modernclassicbikes.co.uk)
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About TVS Motor Company
TVS Motor Company (BSE:532343 and NSE: TVSMOTOR), part of TVS VENU, is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. TVS Motor Company endeavours to deliver the most superior customer experience across 90 countries in which we operate.
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