SWM Returns to EICMA With Four World Premieres
SWM will present four world premieres at EICMA 2026 (Fiera Milano Rho, November 3–9) under the theme “Smart Evolution · Boundless Adventure,” spanning urban commuting, highway cruising, off-road adventure and utility terrain.
The full lineup will be on display at hall 11, booth O06.
An Italian Off-Road Legacy, Since 1971
Born in Italy in 1971, SWM helped shape the golden era of European off-road motorcycling, with deep roots in enduro, motocross and trials competition. Today SWM carries that heritage forward under the values of Passion, Challenge and Freedom, living its brand claim “Free Your Soul” across a growing portfolio of motorcycles and all-terrain vehicles that continue to expand the possibilities of riding worldwide.
Two Wheels: From a Crossover Scooter to a Liter-Class Bagger
VENTURO T300 is a new all-scenario crossover scooter engineered to merge urban convenience with the capability for weekend getaways, mountain roads and long-distance touring, stretching the traditional boundaries of the scooter category.
STORMBREAKER V1200 is SWM’s new litre-class V-twin cruiser, pairing classic bagger styling with accessible ergonomics to bring the highway-cruising experience within reach of a wider range of riders.
All-Terrain Flagships: Two New Powersports Debuts
Two flagships from SWM’s Powersports all-terrain family also make their global debut under the new “Zongheng (Traverse)” design language: the TRAILHUNTER sport-utility ATV and the NOMADER comfort-focused flagship side-by-side UTV, both balancing performance, comfort and utility. A selection of current mid-displacement ATV/UTV models will be displayed alongside the flagships.
Beyond the four world premieres, SWM will showcase additional models from its current and heritage lineup, including the VERSANTE 550 mid-displacement adventure bike; the C-FLY 125/C-FLY 200 lightweight big-wheel scooters designed for everyday urban mobility; the VENTURO 125 ADV-styled 125 cc entry scooter; and the VEGA 300 flat-floor commuter that blends urban practicality with European maxi-scooter refinement. Full technical specifications and detailed product stories will be released on site in Milan. Media, partners and riders are invited to visit Hall 11, Stand O06 throughout the show.
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