Ducati is proud to announce the opening of Ducati Stoke, the latest addition to its expanding global retail network, which now boasts over 800 sales points in more than 90 countries worldwide.
The new showroom, located in Newcastle-under-Lyme, Staffordshire, marks the first official Ducati dealership for Bob Sheldon, a well-established figure in the motorcycle sales industry.
Following a complete relocation and extensive renovations to meet Ducati’s premium retail standards, the store has officially opened its doors. Ducati Stoke offers the full range of Ducati and Scrambler Ducati motorcycles, as well as genuine accessories, apparel, and access to the Ducati Approved certified pre-owned programme. Customers can also explore models through the Ducati Configurator or book a test ride online at Ducati.com.
The new site is staffed by a team of highly trained Ducati specialists, including qualified technicians with a long history and experience with Ducati and dedicated sales professionals, all committed to delivering a first-class Ducati ownership experience.
The grand opening celebration took place on Saturday, 27 September, with a ribbon-cutting ceremony led by Ducati UK Managing Director, Fabrizio Cazzoli, alongside store owner Bob Sheldon and British Superbike rider, Scott Redding.
The event was hosted by Motorsport TV presenter Grace Webb, who conducted an exclusive on-stage interview with Scott Redding, discussing highlights from the current British Superbike Championship, as well as Ducati’s latest model range. Grace and Fabrizio also discussed the current 2025 models, including the newly revealed model year 2026 Panigale V4R, Diavel RS, and Multistrada V4 RS.
To stay informed about Ducati’s upcoming product releases, including the 2026 model line-up, fans and customers are encouraged to follow the Ducati World Première series at Ducati.com.
Bob Sheldon, Owner of Ducati Stoke – “Opening Ducati Stoke is a proud moment for me and the entire team. Ducati is an iconic brand with a rich racing heritage and a reputation for engineering excellence. We’re excited to bring this experience to riders in Staffordshire and to offer a destination where Ducati fans can connect, explore the latest models, and receive expert service and support.”
Fabrizio Cazzoli, MD of Ducati UK Ltd – “ We are delighted to welcome Bob Sheldon and the entire team at Ducati Stoke into the Ducati family. Their passion for motorcycles and commitment to delivering exceptional customer experiences perfectly reflects the values of our brand. This new showroom not only strengthens our presence in the UK but also brings the Ducati spirit closer to our growing community of enthusiasts in Staffordshire and beyond.”
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For more Ducati news check out our dedicated page Ducati UK News
or head to the official Ducati UK website ducati.com/gb/en/home
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