Piaggio Group takes centre stage at EICMA with all its brands

Piaggio Group comes to EICMA confirming its place among the leading global players in two-wheelers. In the first half of 2026, the Group maintained a 17.5% share of the European scooter market, while its share in North America reached 37.5% (up from 33.9% in the same period of 2025). The Group’s two-wheeler business ...

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Piaggio Group Brands Launch Summer Offers Across Aprilia, Moto Guzzi, Vespa And Piaggio

Exceptional value across the Piaggio Group range for new and experienced riders alike

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Piaggio Beverly 25th Anniversary

Piaggio Beverly 25th Anniversary: In 2001, the scooter market was revolutionised by a vehicle boasting a striking design and superb performance. With a frame and chassis set-up worthy of a true motorcycle, it delivered exceptional grip and control when riding.

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Vespa Celebrates The 80th Anniversary With a Special Edition And an International Event in Rome

Over the decades, the Vespa has come to embody and express the spirit of its time, a symbol of style and freedom, innovation, performance and Italian creativity.

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