Moto Guzzi World Days 2026 dedicated to the opening of the new museum and the new factory
It is set to be one of the most important events in Moto Guzzi’s history: from 3 to 6 September, Mandello del Lario, a town on the eastern shore of Lake Como, will host the largest ever event in the history of the Moto Guzzi World Days (GMG), dedicated to the opening of the new factory and the new Moto Guzzi Museum.
Moto Guzzi will celebrate the 105th anniversary of its foundation, and, above all, will usher in a new and crucial chapter in its history: a futuristic architectural masterpiece is born, encompassing 105 years of history without distorting, but rather enriching it, and demonstrating Moto Guzzi’s approach to innovation. A place designed to create, experiment, enjoy rich experiences and stir up powerful emotions. A place where love for a brand is fused with a vision of the future – the home of the new Moto Guzzi, which will continue to welcome visitors for the next 105 years.
It will be a hyper-modern facility featuring cutting-edge technology, where the Moto Guzzi models of the 21st century will be manufactured, in the very same location where production has been taking place continuously since 1921. But it will also be a place where tradition and innovation meet, combining corporate culture and advanced technical solutions.
The new Moto Guzzi Museum will be home to the memory of a history that is unique in the world, founded upon technology, design and continuous innovation.
The new spaces, which lie within the factory’s original perimeter, are designed to welcome visitors from all over the world, providing a modern hub that is also home to the large Motoplex Store, dedicated to shopping, as well as a café and spaces for workshops, events and immersive experiences. Everything will be open to the public free of charge from Thursday 3 September to Sunday 6 September after registration on the event website,gmg.motoguzzi.com.
Thousands of fans from all over the world are expected to attend the 2026 GMG event.
One of the highlights of the packed programme will be the grand parade on Saturday morning, which will see thousands of Moto Guzzi motorcycles, of every era and model, taking part in a ride from Lecco to Mandello del Lario.
There will be four days of music, with a stage and entertainment provided by Virgin Radio. Free test rides on bikes from the entire Moto Guzzi range will be back, and visitors to the street food area will be spoiled for choice as ever. The 2026 GMG event will be all about fun, a love of the finest motorbikes in the world, and events that are open to everyone.
All information and registration for free access are available on the event website: gmg.motoguzzi.com.
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For more Moto Guzzi news check out our dedicated page Moto Guzzi News
or head to the official Moto Guzzi website motoguzzi.com/gb_EN/
About Moto Guzzi
Moto Guzzi is Europe’s oldest continuously operating motorcycle manufacturer. Founded in 1921 in Mandello del Lario, Italy, they are famous for their signature transverse 90° V-twin engines and the iconic spread-wing eagle logo, which honors a fallen World War I pilot and co-founder.
