
HOVERAir today announced the official UK launch of the HOVERAir X1 Smart, a pocket-sized AI flying camera designed to make aerial content creation accessible to everyone.
Weighing just 99 grams, the X1 Smart sits below key UK drone registration thresholds, helping remove barriers that often discourage first-time drone users.
Designed for everyday consumers rather than experienced pilots, the X1 Smart launches directly from the palm of your hand and uses AI-powered tracking to automatically capture smooth, cinematic footage. Whether travelling, hiking, or enjoying time with friends and family, users can effortlessly capture hands-free content at the press of a button.
“The X1 Smart is all about making aerial storytelling simple,” said MQ Wang, Founder and CEO of Zero Zero Robotics. “At just 99 grams, it’s incredibly portable, easy to use, and approachable for people who may never have considered using a drone before.”
The launch also completes HOVERAir’s UK retail rollout, with the full product lineup now available nationwide, including the HOVERAir X1, X1 Smart, X1 PRO, X1 PROMAX and the brand-new HOVERAir AQUA.
Trusted by World-Class Athletes and Creators
HOVERAir flying cameras have gained a growing following among athletes, adventurers, and content creators seeking a simple way to capture dynamic footage without interrupting the action. Renowned riders Danny MacAskill and Sam Pilgrim use the HOVERAir X1 PROMAX to capture hands-free footage while riding, taking advantage of features such as 8K recording, Active Collision Detection, speeds of up to 42 km/h, and dedicated cycling follow modes.
Meanwhile, action sports creator Tom Court has put the new HOVERAir AQUA to the test. As the world’s first waterproof self-flying camera, AQUA can take off from and land on water, reach flight speeds of up to 55 km/h, and remain stable in Level 7 winds. Weighing under 250g and featuring dedicated follow modes for a wide range of water sports, it is designed to capture adventures on and around the water completely hands-free.
Availability
The HOVERAir X1 Smart Combo is available now via major UK retailers, including Very, AO, Jessops, Park Cameras starting at£359.
The full HOVERAir lineup is also now offered across the UK, including the HOVERAir X1, X1 PROMAX and AQUA.
Pricing
- HOVERAir X1 Combo (Black) £ 269
- HOVERAir X1 Smart Combo (Black) £ 359
- HOVERAir X1 PROMAX Standard £ 609
- HOVERAir X1 AQUA Standard £ 1,129
X1 SMART Key Features
- 99g ultra-lightweight design that aligns with key UK drone regulations
- AI-powered subject tracking for fully autonomous filming
- One-touch launch and flight modes including Follow, Orbit, and Hover
- Fully enclosed design for safer everyday use
- Pocket-sized form factor for easy transport and travel
Shop HOVERAir online in the UK via their Amazon UK shop
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or head to the official HoverAir UK website https://hoverair.com/
About HoverAir
HOVERAir is a consumer drone brand created by Zero Zero Robotics, an aerial robotics company founded in 2014 by Stanford University alumni MQ Wang and Tony Zhang. The company specializes in artificial intelligence (AI) and machine vision to create compact, hands-free, and automated “self-flying” cameras.




