Honda ADV350: Honda has announced a refreshed colour palette for its 26YM ADV350 scooter.
First introduced in 22YM, the ADV350 mixes the sophistication of a premium scooter with the ability to deal with the roughest of tarmac – and comes wrapped in rugged adventure styling.
The ADV350 takes its styling cues directly from the X-ADV, which is Honda’s best-selling motorcycle in Europe in 2025 with over 10,000 sales – a number which makes it the second best-selling motorcycle on the market. The ADV350 has been a similarly big hit – it was the biggest selling scooter over 300cc in Europe in 2024.
It success rests on its unique adventure-style design backed up by rock-solid fundamentals and comprehensive list of premium equipment: motorcycle-style 37mm USD forks, tubular steel frame, remote reservoir rear shocks, ample ground clearance, underseat storage space for two full-face helmets, a USB charging port, Smart Key operation, height-adjustable screen and LCD instrument panel integrated with Honda RoadSync to keep riders connected while on the move.
There’s plenty of acceleration on tap, for urban and highway use. With exhaust and ECU updates, the 330cc enhanced Smart Power+ (eSP+) SOHC four-valve engine delivers peak power of 21.5kW and 31.5Nm torque.
Safety is provided in the form of standard Honda Selectable Torque Control (HSTC) and both Emergency Stop Signals and auto-cancel indicators are standard equipment.
The ADV350 is manufactured at Honda Italia Industriale SpA on the Adriatic coast of Italy. With a history that dates back to 1971, the factory has produced 40 different types of motorcycle and 30 different scooter models, and is home of both the ADV350 and the perennially popular SH series. To see behind the scenes at Atessa please visit: Honda’s Italian Connection – YouTube.
The 26YM ADV350 will be available in the following new colour options:
*NEW* Pearl Falcon Grey
*NEW* Iridium Gray Metallic
*NEW* Mat Pearl Cool White
*NEW* Mat Coal Black Metallic
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